New Look Coming: City of Lakeland Unveils Its Updated Swan Logo
LAKELAND | The city is getting a modern swan. It has six colorful feathers and sits atop Lakeland ‘s web site. Lakeland has a fresh logo to complement its modern values campaign. Beginning Oct. 1, the newly logo will take the place of the current one-color bird.
It ‘s not the beginning time Lakeland has changed its symbol, said Kevin Cook, communications conductor for the city. “ For decades, the city of Lakeland had what we would call our citrus ball logo because back in the ’40s, ’50s, ’60s, Lakeland was the world citrus center, ” he said. Because citrus production declined in Lakeland, a fresh logo was chosen. “ In 2001, we went to a swan logo. Lakeland ‘s synonymous with the swans, and they basically are like our mascot, ” he said. “ so in 2001, we developed the roll logo. Very basic, and truthfully, it ‘s snip art, ” he said. He said city officials felt the logo could be improved upon, so he went to work with Patrick Patterson, graphic design specialist for the city.
“ When he came to work ( for the city ), one of the things we said we were going to look at is developing a new logo. So Patrick has been working on this, and when we had the launch of our fresh values campaign, Patrick put together a design element of a affirm — so utilizing a swan, but in a much more contemporaneous, graphic element. ” Cook said the proposed initial cost of replacing the logo will be phased in over time. He said the process itself will take two to three years, and even longer once the city ‘s vehicle fleet is factored in. “ What we ‘ve proposed is approximately $ 5,000, and we ‘re going to, over clock, passage this logo into all media, whether it be photographic print, digital, labeling cars, letterhead, things of that nature, ” he said. The values crusade of the city is represented by six elements : social province, leadership, integrity, commitment to excellence, empowered work force and diversity. He said the roll logo is melded with the values campaign being promoted by the city, with each color on the feathers representing one of the values. Patterson said the motivation behind the logo is to modernize and build upon the old concept.
“ We knew we wanted a swan, and we wanted something advanced, ” he said. “ More mod than the snip art that was used earlier. We wanted something modern and bracing and to show that we were diverse, and that ‘s what I believe that the feathers do. You know, they range from cool to hot, and they span the unharmed spectrum. So we ‘re showing that we ‘re a community that is very divers and have people from all over. ” Patterson said he drew between 75 and 80 swans throughout the roughly biennial process of the development of the new logo. He said the final design came to him in a moment of serendipity. “ This was the final examination design, and honestly, this design came to me one day while I was in the shower. I was thinking, ‘ What have I not done ? What kind of swan have I not done ? ‘ and sometimes that precisely happens. It popped in my head and I was like, ‘ I ‘ve got to go draw this right now. ‘ ? ”
I am broadly interested in how human activities influence the ability of wildlife to persist in the modified environments that we create.
Specifically, my research investigates how the configuration and composition of landscapes influence the movement and population dynamics of forest birds. Both natural and human-derived fragmenting of habitat can influence where birds settle, how they access the resources they need to survive and reproduce, and these factors in turn affect population demographics. Most recently, I have been studying the ability of individuals to move through and utilize forested areas which have been modified through timber harvest as they seek out resources for the breeding and postfledging phases. As well I am working in collaboration with Parks Canada scientists to examine in the influence of high density moose populations on forest bird communities in Gros Morne National Park. Many of my projects are conducted in collaboration or consultation with representatives of industry and government agencies, seeking to improve the management and sustainability of natural resource extraction.